posted on May, 1 2010 @ 11:44 AM
COPY OF LETTER LEAKED FOR YOU GUYS ON ABOVETOPSECET.COM
(from last year)
cc.Guy Zitter, Managing Director, Daily Mail, Paul Dacre, Editor-in-Chief, Charles Garside, Managing/Assistant Editor,
Martin Morgan, Chief Executive, DMGT plc., Kevin Beatty, Group Managing Director, Associated Newspapers Ltd.
As you know, I have a very serious dispute with the Daily Mail, and it's associated group, which concerns the use of knife metaphor cacophemisms -
violent metaphors, in headlines, since July 2nd 2001.
I sent a special delivery letter to the Chief Executive of the group, Martin Morgan, in June, requesting, yet again, the cessation of use of knife
metaphors since sound substantiated knowledge had been proven that these kinds of headlines can and have led to knife crime, including homicide. I
further requested £200,000 to charity, which was not remitted.
The most important thing was that knife metaphors would cease. What happened subsequent to my letter which Martin Morgan read, and passed to
Editorial - the Daily Mail printed "In the wake of the credit crunch, however, the knives are out." in article body text, and other use of knife
metaphor cacophemisms in body text too.
The Daily Mail totally ignored my letter to the Chief Executive in the interests of the prevention of violence.
During the period preceding the publication of "KNIVES ARE OUT FOR ALESHA" (double-page headline) there had been 2.5 months where the number of
people murdered were 2. Subsequent to the headline, 4 people were murdered during that weekend - none of which reported to Daily Mail readers, and
there further a double-homicide which was reported (by someone who had madness).
I believe this person was triggered by the double page headline.
Furthermore, I notified you all - Robin and other recipients - that 3 ex-murderers had written to me, to say that headlines about knives in the Daily
Mail had been their catalysts to commit their fatal knife crimes.
The knife metaphors usage must stop for good - your company is not the only media organisation I have been contacting with reference to this, however
it is with your organisation that the matter has been and become the most difficulty.
I want to put to you an offer. The most important thing is that the knife metaphors stop. I expect to see your organisation and other media
organisations co-operate with my anti knife crime work on this, in the interests of the prevention of knife, and violent crime. Cacophemisms such
as the following:- "knives are out", "knives come out", "knives are being sharpened", blood metaphors, "the gloves are off" - they're not
just unhelpful in the fight against violence, saddeningly it's been shown that these phrases are all in effect, catalysts for violence. That point
is now completely known to you.
Please see I have attached a draft ad for the Daily Mail, envisaged to appear at the end of January.
I would be prepared to accept 5 insertions x 10cms x 2columns f/c rop of the finalised version of that ad, in full colour, as settlement to me -
without your organisation actually paying me anything, in compensation to me for the 1000+ hours of work I have spent trying to persuade your
newspaper company that these metaphors are more than just highly problematical, since July 2001.
In return, I would stop publicising my great disappointment across the internet completely. I would advise that the matter had been dealt with - and
this is of course provided that violent metaphors stop, in light of the expert research during the last few years, that has conclusively proved that
metaphors may be taken literally if not understood figuratively, are problematical to those whose brains have a damaged 'Angular Gyrus', and that
metaphors can be misconstrued by youngsters, and that they can be, and have been, catalysts to those with a mental condition who felt that the
headlines pertained to them and how they should behave and conduct themselves.
I would like to feel that I could re-build my respect for the Daily Mail. With your agreement to this, I will straight away make a purchase order
for 12 further insertions, for a value in excess of £30,000+VAT, all prepaid, you will have a long-term Mail customer, and I can assure you that
years hence, you could have a customer that is a very significant one, rather than just one paying £30,000.
If you can't agree to this, then I'm sorry I will have to take the matter much further. I would, in such instance, step up to as much an extent I
can, my extreme disappointment with the Mail group to date since July 2nd 2001. Furthermore, the matter would be taken legal, and I would sue DMGT
plc. for corporate incitement to murder. Much of the matter can be prosecuted by myself, I could sue your company for less than £5,000 expenses to
myself, as already discussed with more than one solicitor company.
Legal action is highly stressful for all parties, and I hope that you will take the decision that is in your company's best interests.
Should legal action be taken, I will seek as much as possible for violence reduction charities, I have spoken to solicitors about a figure of £5.5
million, in any case the figure sought would not be less than £1.7 million, as advised to Martin Morgan's office, and may be higher than £5.5
million if a group action is taken with the families of knife murder victims.
I hope that action can be avoided. Obviously the very most important thing is that we, in the media, don't do things that can catalyse violence -
this we now know. And the best news stories are those that enthuse, excite and are about good happenings - there have been some good features in
I would like a full reply please. The last time you "noted my remarks" with interest, with a brief reply, thanks but I request a full reply to
this email. Furthermore, I never heard back from Charles Garside, after I was informed that he would respond to my last group email.
May I re-iterate, that I will immediately place a purchase order for at least £30,000 with the Daily Mail if you agree to that course of action,