posted on Dec, 21 2021 @ 02:27 PM
a reply to:
BrujaRebooted
The policy that SoS violated is DoD Instruction 5535.12 which sent into effect in September 2013. I'm not sure when the individual branches set their
policy.
Regardless, even if the policy changed from when SoS was first granted their license, they still must comply with the policy when it changes.
As for the license being applied equally, when you have as many license holders as the DoD does its going to be impossible for them to enforce it
equally. However, I'm fairly certain that if other violations were officially brought to their attention they would act.
I say this because an entity's trademark is only as strong as the effort made to enforce it. If it can be shown that a trademark holder knowingly
allowed another entity to use their trademark in a way it wasn't intended, then that becomes precedent for every other case where the trademark holder
tries to enforce their trademark.
As for your last paragraph, service members are allowed to carry whatever religious images they want as long as it's compliant with the uniform code.
But that is not what is being discussed in this case. This is about the DoD enforcing their trademark policy against a company that was in violation
of said policy. If a service member has an SoS dog tag from before SoS complied with the cease & desists they're more than welcome to wear it. The
cease & desists only affect the company in violation of the trademark policy.