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An Australian court on Tuesday found Google Inc. guilty of breaching trade law by hosting misleading or deceptive advertisements in a ruling that holds search engines responsible for their advertisers' content.
Three Federal Court judges unanimously overturned a lower court's ruling from September last year that Google was not responsible for advertisers' breaches of Australia's Trade Practices Act.
The advertisers used the names of competitors as keywords to trigger their own ads appearing.
"This is an important outcome because it makes it clear that Google and other search engine providers which use similar technology to Google will be directly accountable for misleading or deceptive paid search results," Sims said in a statement.
Originally posted by cerebralassassins
I feel that people have not realized that conglomerates like Google and Bing are actually nations living and breathing within the cyber world.
Originally posted by ignorant_ape
reply to post by daaskapital
what happened to the principle that the ad creator was responsible for the content ?
PS - does this ruling now give google legal license to censor any ads submitted to it ?