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The anonymous campaign against Scientology, better known among its participants as Project Chanology, continues to this day. In the months since it launched "Message to Scientology," Project Chanology has employed a variety of tactics, including pickets, pranks, and propaganda that ranges from the purely informative to the ferociously satirical. It has waxed and waned and waned some more, and yet, improbably, it has endured, evolving into a peculiarly instructive case study in the dynamics of online protest. Project Chanology may well be the first movement to realize the kind of ad hoc, loosely coupled social activism that many have hoped the ad hoc, loosely coupled architecture of the Internet would engender. But it's also the first one founded on the principles of the most obnoxious innovation that architecture ever produced: trolling.
If Chanology is dying, however, it's being awfully leisurely about it: After an early falloff, the numbers at the monthly protests have been roughly stable. The question, it seems, is no longer how a half-baked mob of Internet jackasses ever thought they could take on an organization as powerful and vindictive as Scientology but how Scientology could have failed to squash them long ago. And the answer may be that the church is incapable of following one simple bit of Internet wisdom: Don't Feed the Trolls. By taking Anonymous as seriously as it has, Scientology has nurtured the one thing Chanology depends on above all: the lulz.
1. Do not talk about /b/
2. Do NOT talk about /b/!!!