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Think was built and launched with the support and expertise of the Case Foundation, Bill & Melinda Gates Foundation, Goldhirsh Foundation and MCJ Amelior Foundation. These Founding Partners will serve as key advisors and help bring "Best In Class" non-profit organizations into the Think community
THINK.MTV.COM UNVEILS ARRESTING HOLOCAUST PSAs FROM EMMY-WINNING DIRECTOR MICHAEL FRANZINI AND ARNOLD WORLDWIDE
New York, NY – January 24, 2008 – Think.MTV.com, MTV’s youth-focused online activist community, today exclusively premiered two arresting 30-second public service announcements that recreate events from the Holocaust in modern-day America. The concept for the spots came from the same group at the Boston office of Arnold Worldwide that created the highly acclaimed truth® anti-tobacco campaign.
In one spot, a family lounges at home. Teen boys play a video game. Their sister carries schoolbooks in to begin her homework. Mom begins to prepare dinner. Suddenly, a team of soldiers bursts into their house and rounds up the entire family into a waiting truck, already holding dozens of others pulled from their homes.
In the other spot, people stand in a crowded subway car. At first, it looks like it could be morning rush hour in New York City. But then the train slams to an abrupt halt in a station and soldiers with dogs and machine guns order everyone into one of two huge lines on the platform.
Both spots end with a freeze frame that dissolves to an actual historical photograph, provided by the U.S. Holocaust Memorial Museum in Washington, DC. They can be viewed at think.mtv.com...
“To prevent the humanitarian crises of tomorrow, we must never forget the tragedies of the past,” said Ian Rowe, VP of Strategic Partnerships and Public Affairs, MTV. “These striking PSAs from Michael Franzini and Arnold Worldwide serve to reawaken our audience to this dark chapter of human history – and inspire them to help fight against the atrocities being committed in the world today.”
Through a partnership with Facing History and Ourselves (www.facinghistory.org), MTV will offer its audience a way to learn more about and take action on the lessons in the PSAs. Facing History is an international educational and professional development organization that engages students of diverse backgrounds in an examination of racism, prejudice, and anti-Semitism – in order to promote the development of a more humane and informed citizenry. The group has just launched a profile on Think.MTV.com, allowing young people to learn about the historical development of the Holocaust and other genocides, then make the essential connection between history and the moral choices they confront in their own lives.
“These striking PSAs from Michael Franzini and Arnold Worldwide serve to reawaken our audience to this dark chapter of human history – and inspire them to help fight against the atrocities being committed in the world today.”
Originally posted by octoberbug
The last couple weeks I've noticed a change in MTV (I only watch Rock of Love 2, I know, it rots my brain, but....). And it seems as if there is a pro-military agenda, yet anti-war. I swear one of the commercials for Celebrity Fit Camp or Boot Camp had the US ARMY logo at the bottom of the screen. And for all for the commercails there are stars and stripes in the backround. Then they also have that new movie coming out "Stop Loss", which is anti-war, yet it seems to have a very patriotic slant. I'm just confused by all of this, and it feels like a lion in sheeps clothes.