posted on Mar, 19 2007 @ 09:49 PM
As you know, a new form of an old propoganda technique was recently unleashed on the world. Posted anonymously on
, this 74 second anti-Clinton political ad combines high production values with a rather
bold lack of acountability.
Members of the press
are impressed by the slick nature of the ad,
but they're also troubled by the potential it represents. Political pundits from both sides of the aisle understand what they've just seen, and
what it could mean for the future of partisan discourse in America.
Clever people have been putting out ads and other propoganda that look very "official" for more than a thousand years. The tactic is simple.
Spread rumor and dissent by making people think that something is so "legitimate" that it's just got to be true. In this case, the rogue
propoganda appears to be authorized by the Obama campaign, which is in competition with Hillary Clinton for the 2008 Democratic Presidential
nomination. They, of course, deny any connection to it.
The invention of "swift-boating" meant that Commando Ads couldn't be far behind. The internet is a wild and unregulated place. The potential
mis-use of Commando Ads could mean that our society is divided even more so than it is today. This goes far beyond the swindle-related spam that you
get in your e-mail. This visual medium is ten times more powerful than the best written electronic text.
We should expect governments and corporations to step up their own development of these tools. We should also expect the various underground
political movements and ideological groups to see the potential in this skillfully built form of pursuasion. Terrorist groups are already "talking"
to us through viral videos. How hard could it be to raise dissent agaisnt a person, group, or government when you appear to speak for them in their
own voice? The race will now be on to see who can misappropriate the tools of legitimacy to sway public opinion on a scale that we've never seen
[edit on 19-3-2007 by Justin Oldham]