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Costa Coffee, a British coffee chain owned by The Coca-Cola Company, is facing fierce backlash over a cartoon advertisement that features a transgender man with scars on his chest after an apparent double mastectomy.
The image on the mural — which was spotted on the side of a Costa Express van and shared on the recently renamed Twitter app X — shows a surfer with large pink lips and bright blue hair sipping coffee from a to-go cup
But it is the scars symbolizing a breast removal operation that’s causing a fury of criticism and calls for boycott — an echo of the push to cancel Bud Light over its tie-up with transgender influencer Dylan Mulvaney.
“Costa Coffee deserves the full Bud Light treatment for glorifying women and girls cutting their breasts off in the name of gender identity,” media personality Oli London tweeted. Why is a coffee chain pushing sex change surgeries on customers that just want to drink coffee?” he questioned.
Cutting off a girl’s healthy breasts is an act of mutilation. Putting a cartoon version of the scars on the side of a van, to advertise a coffee chain, is a new low even for a movement that long ago lost touch with reality. Post-operative pain, rigid scarring, a profound sense of loss: none of these feature in the image of a “trans man” approved by Costa Coffee, which appears to treat the visible effects of surgery as a desirable fashion accessory.
The coffee chain is evidently keener to be seen as a “trans ally” than to think about customers who are post-operative women. Around 15,000 female patients have a mastectomy in this country each year, after being diagnosed with breast cancer. They do it to save their own lives, not in pursuit of realising their “gender identity”. Imagine their feelings on seeing their experience trivialised in this way, as though an operation most women dread is something to be thrilled about.
Challenged over the image on the side of a Costa Express van, however, the company displayed the sensitivity of a robot. “We want everyone that interacts with us to experience the inclusive environment that we create, to encourage people to feel welcomed, free and unashamedly proud to be themselves,” a spokesman intoned. “The mural, in its entirety, showcases and celebrates inclusivity.”
originally posted by: spacedoubt
Last I heard, coffee is nearly synonymous with being “woke”.
originally posted by: ColeYounger
I've said it before....I've been around a long time, and the trans-mania phenomena is probably the craziest thing I've ever seen.
originally posted by: Cymru
a reply to: AlienBorg
Easily solved.
My morning Costa will now be a Greggs.
Vote with your wallet.
It gets worse in these parts though ….
www.bbc.co.uk...
And if Vanguard owns it all it's just a dent to them.
originally posted by: SwissMarked
a reply to: AlienBorg
Marching orders come from Blackrock/Vanguard… companies go under and like a Phoenix rising from the ashes they arrive on the scene with a new name and same scheme…
God forbid these people have representation publicly, amirite.
Ignore it, don't feed it, let it exist