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Unpartial.com was conceived as an online destination to showcase Stremor Corp’s marquee product, Liquid Helium, which is a language heuristics engine that analyzes written content on a broad range of metrics and semantic benchmarks. “Our technology is a completely new approach for crawling content,” says Brandon Wirtz, Stremor’s CTO. “We can look at a news story and tell if the writer is being supportive of political agendas as well as compare the relative believability of their statements.”
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As Liquid Helium is largely powered by its ability to vet the credibility of content, it goes one step beyond the current trend of social search. While social search is undoubtedly powerful and a step in the right direction, the need for this added layer of credibility in search is even more important, returning results from the true experts at that topic. As Stremor’s CTO, Brandon Wirtz says, if he’s searching for information about physics, “Stephen Hawking knows more about photons than any of my friends.”