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(Bloomberg) -- For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking. That’s because the companies never told the public about the arrangement. Alphabet Inc.’s Google and Mastercard Inc. brokered a business partnership during about four years of negotiations, according to four people with knowledge of the deal, three of whom worked on it directly. The alliance gave Google an unprecedented asset for measuring retail spending, part of the search giant’s strategy to fortify its primary business against onslaughts from Amazon.com Inc. and others. But the deal, which has not been previously reported, could raise broader privacy concerns about how much consumer data technology companies like Google quietly absorb. "People don’t expect what they buy physically in a store to be linked to what they are buying online,” said Christine Bannan, counsel with the advocacy group Electronic Privacy Information Center (EPIC). "There’s just far too much burden that companies place on consumers and not enough responsibility being taken by companies to inform users what they’re doing and what rights they have.”
originally posted by: Bluntone22
a reply to: Edumakated
Hey! Let's send our DNA to ancestry to find out where we came from and to give cops a genetic sample to compare to crime scenes...
Cops solved a 30 year old murder case a few months ago by using one of those companies.
The killers brother send his DNA to them....
Next step is pre-crime. With big data from billions of transactions they will be able to tell you are going to commit a crime, file for divorce, or any other behaviors before you even know you will do it yourself.
originally posted by: DeepImpactX
You put information on someone else's website that they own, their digital property, and you expect them to tell you what they do with it.
There are millionaires roaming the halls of America who haven't owned a credit card in decades and probably use Duck Duck Go to get information they need. Or better still, word of mouth.
No one is forcing anyone to own a credit card or put personal information on other peoples' property (websites). People do it voluntarily and then expect the site owners to be transparent while YOU want all the privacy in the world.
You're all hypocrites who are slaves to your debts.