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The key to keeping Trump’s Twitter habit under control, according to six former campaign officials, is to ensure that his personal media consumption includes a steady stream of praise. And when no such praise was to be found, staff would turn to friendly outlets to drum some up — and make sure it made its way to Trump’s desk. "If candidate Trump was upset about unfair coverage, it was productive to show him that he was getting fair coverage from outlets that were persuadable," said former communications director Sam Nunberg. "The same media that our base digests and prefers is going to be the base for his support. I would assume the president would like to see positive and preferential treatment from those outlets and that would help the operation overall."
Today, for reasons only known by Donald Trump, Trump decided to file suit against his former Senior Consultant, Sam Nunberg, as Caleb reported, and subsequently I wrote about the beans having been spilled on the alleged Lewandowski/Hicks love affair. But the Huffington Post picked up on yet another angle. Sam Nunberg has now alleged in a court document what many conservatives have thought for a long time … Donald Trump set up fake business entities to augment his actual campaign, allowing him to maneuver around the restrictions put upon most campaigns.
Staff members had one advantage as they aimed to manage candidate Trump’s media diet: He rarely reads anything online, instead preferring print newspapers — especially his go-to, The New York Times — and reading material his staff brought to his desk. Indeed, his media consumption habits were on full display during his roller-coaster news conference this past Thursday, when he continually remarked on what the media would write “tomorrow,” even as print outlets’ websites already had posted stories about his remarks.
For example, when Trump engaged in a Twitter war with Khizr Khan, the father of a slain Muslim U.S. soldier in Iraq, the team set up a meeting with Gold Star Mothers of Florida and made sure to plant the story in conservative media. Breitbart also wrote stories about Khan's relationships with the Democratic Party. "We made sure that conservative media was aware of it, they connected the echo chamber," the former official said.
A former senior campaign official said Nunberg and his successor, former communications director Jason Miller, were particularly skilled at using alternative media like Breitbart, Washington Examiner, Infowars and the Daily Caller to show Trump positive coverage.
And once they got the stories published, campaign officials with large numbers of Twitter followers would tweet them out.
The word is any. Any control.
originally posted by: DISRAELI
a reply to: PistolPete
This is plausible, because Trump's Twitter habit is risky.
In many ways, it has been his "secret weapon". It communicates with people directly, by-passing the interpreters. It has become a way of controlling the topics of debate, because his opponents feel obliged to talk about what he tweets.
Yet it would be even more effective as a weapon if he would only rein it in a little, instead of allowing it to run away with him. Any sensible assistant would want him to tweet with just a touch more control.