Due to the recent events that took place during the Boston Marathon and the subsequent current state of fear that has spread across America, we are
terminating this strategic business promotion.
The purpose of “itcouldhappentoallof.us” was never intended to spread fear or promote terrorism, but rather to create awareness to all forms of
potential disasters; including natural, economic, pandemic, etc…
The message was intended to be that truthfully, we never know what could happen next, ie: it could happen to all of us. Our goal, at Blan-Kits Family
Defense was and still is to “Prepare America for Disaster; One Family at a Time”.
As far as the, quote, “cryptic messages” on our website…
These were simply puzzles, designed to intrigue those who stumbled across our website. Our thought was, people like to solve puzzles, let’s give
them a reason to keep “checking in”.
We chose Latin phrases to make the “code” harder to crack and to add more mystery.
The Latin phrases are as follows,
Ab Epistiulis (this was intended to be a clue to look in the letters). It loosly translates to “from the letters” or “having to do with
Abundans cautela non nocet (this was meant to reference, disaster preparation, which is what we do) it translates to, one can never be too careful.
Caetera Desunt (this was intended to elude that there is still more puzzles to solve) it translates to the rest is missing.
Ad utrumque paratus (this one has been miss quoted by some on the internet) the translation was supposed to read Ready for Anything, Prepared for the
Worst. This is the motto used by many “preppers”.
And Audemus Jura Nostra Defendere (which was essentially stating that we have the right to prepare) it reads, we dare to defend our rights.
The timer, this was simply a countdown to solve our puzzles before we revealed who we are and how we intend to help America. Some did crack the
countdown, which is May, 4th at 3:21… which was simply, 54321, it was countdown, to a countdown. This was supposed to be funny. As far as Chicago
is concerned, we needed to make sure people had the correct “time zone” or the 54321 wouldn’t get figured out.
We want this to be very clear, our goal was not to spread fear, only to create a little mystery. We are ENDING our marketing campaign early to put an
end to all viral rumors that have been circulating the internet and to put American minds at ease.
Our hearts and prayers go out to the victims and the families of the Boston Marathon tragedy.
Blan-Kits Family Defense, Inc.
“Preparing America for Disaster; One Family at a Time”
edit on 17/4/2013 by Britx because: ETA: This is what showed up when I refeshed my page