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Will the two screens be shown back to back? Will each screen last for 10 seconds each? Will each screen be unskippable? Yes, yes, and yes.
An ICE spokesman tells me that the two screens will "come up after the previews, once you hit the main movie/play button on the DVD. At which point the movie rating comes up, followed by the IPR Center screen shot for 10 secs and then the FBI/HSI anti-piracy warning for 10 secs as well. Neither can be skipped/fast forwarded through."
The idea isn't to deter current pirates, apparently (the new scheme requires all legal purchasers to sit through 20 seconds of warnings each time they pop in a film, but will be totally absent from pirated downloads and bootlegs). It's to educate everyone else. As ICE Director John Morton announced in a statement yesterday, "Law enforcement must continue to expand how it combats criminal activity; public awareness and education are a critical part of that effort."
20 seconds of education you pay for, each time you buy a disc. Next I foresee them forcing DVD and Blu-Ray disc manufacturers being forced to include firmware to inject the notices into ANYTHING you play on your machine..... "Property? What's that? You paid for permission to see the movie.... nothing more!"
People who rip from DVD/Bluray don't "remove" those screens. They just aren't included in the rip.
In my opinion it is most certainly just about greed! How much money are they spending trying to stop pirates? Is it really worth all the time effort and money? How about just produce something that people want to buy? Be creative! Add something of value to the dvd for instance.
Well in the minds of the big Hollywood studios you'd probably be a heinous criminal who should be fined $250,000 and thrown in jail for 5 years because they couldn't make $25 off your buddy buying the movie himself.
Originally posted by mee30
What happens when you lend a dvd to a friend?
Originally posted by Maxmars
reply to post by bulldetector
Theft is theft. That much is true, but the other truth is this 'lesson in awareness' is not going to deter theft. Even those mandating the 'warning' admit it. So what is the point except the justification of more government?
Perhaps combating theft would be better served by actually dealing with the criminals, not the public at large.
However, since they have proved completely incapable of doing that - they cannot justify their own drain on our public resources... so here we are ... with them "showing" us that they're doing "something" while explicitly admitting that it's not going to help. Am I missing something, or is that really how we expect our taxes to be used... to make a "show" of it.?
I do not condone criminality... nor do I condone the use of public funds to support a dying business model and her entrenched oligarchs and technocrats flailing about to keep the status quo that hardly serves the actual creators of the content in question.... it's only service is to allow them and their corporate model to be a 'gatekeeper' that artist either buy into or not.
The truth is (in my opinion) that if people are entertained they will be more than willing to pay.. and those who won't - would not have either way. Net result... taxes are used to make big media 'feel' better... so sorry, so sad.
Originally posted by bulldetector
Pretty muddled respose. No-one will pay for that particular content. You try to skate around the performer or content creator by painting them as the victim of their evil corporate masters. Please. That isn't the reality. If you are a musician, joe public steals your property. It isn't the dying business model crucifying the artist, it is common technology and a non-thinking public. Look at the wealth of the pre-digital age musicians - Elton John, Rolling Stones, Pink Floyd, Elvis, Beatles. They mananged to get billions from the evil corporate masters.
Mandating a short warning to be put on content is barely any cost to the government. A tiny production cost for the 20 second warning.