Originally posted by XmikaX
can't you guys recognize hypocrisy & opportunism when you are exposed to it ?
With regards to your contributions in this thread, "opportunism" appears to equate with an opportunity to piss on the carpet in your host's
advertising doesn't rime with freedom of speech
with many things -- "free speech" being one of the items for which the US Supreme Court has indeed tied to
Your angst seems to be incredibly deep-seated. It appears as though you're unable to come to terms with someone else who has:
(1) - quit his job to build something for which he has passion
(2) - has a passion directly related to free expression
(3) - experienced a degree of success due to his efforts/talents
(4) - has a desire to share what brought success to those seeking it
(5) - has a desire to involve himself in the "system" to ensure others may experience success
If there were a viable monetization system/model that could have provided for the growth of ATS from a micro-niche 100,000 unique visitors-a-month
site in 2004 to a "phenomenon" of nearly 3 million unique visitors a month -- and remain free to all -- other than "advertising," I certainly
would have opted-in. However, given the massive expense of delivering such a site, combined with the need to invest in growth, there is no other model
that provides the revenue for such a venture.
Advertising has been the "monetization engine" of free or inexpensive daily content for more than 150 years. The anonymous "behavioral targeting"
of online advertising is among the least intrusive, most effective, and least-personally-invasive of the majority of other targeted marketing
techniques. Cookie-driven targeted online ads are very seriously making the difference between tens-of-thousands of important online publishers and
small businesses staying alive -- or not.
When you CHOOSE
to visit a web site, you automatically enter into a value proposition where you trade a small amount of your time (and
perhaps non-personal online preferences) in the form of a few ads (less than magazines for which you pay) for the ability to access the content. You
enter our home, in exchange you see some ads.
The act of choosing to visit a free-to-access website is very different from nearly all other media entities providing content, in that each
individual person represents an incremental expense.
- magazines build-in publishing offsets with the cover price
- newspapers build-in distribution offsets with the newsstand price
- cable TV providers have a built-in infrastructure offset with the basic subscription price
- and so on
a serious free-speech issue in that the form of the proposed legislation would impose impossible to sustain legislation on small
independent web publishers, but not large online media organizations. Your choices for content will be predetermined in the form of legislation that
removes the only currently viable revenue model from independent websites, while providing a built-in de-facto "out" for major media.
If you can't see that, then your anti-ATS (or anti-Bill and anti-Mark) angst is clouding your vision.