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Why would overtly sexual entertainers like Spears need subliminal messages?
The pioneer and 20 year veteran of this field, Australian David John Oates, describes Reverse Speech as another form of human communication. He states that language is bi-level, forward and reverse. As the human brain constructs the sounds of speech, it forms those sounds in such a way that two messages are delivered simultaneously. One forwards, which is the conscious mind speaking, and the other in reverse, which is the unconscious mind speaking.