There is now a 17yr old boy that been chosen to be the face of Cover Girl.

In a world where everything seems to be turning on it's side.
Where men are women and women are men and some men are 7yr old girls.
When this this stop?
Is this part of the politically correct inclusion for all?
Is this just shock and awe marketing?
Does this just set us closer to the demoralizing of our culture?

What are you thoughts on this new event from such an established brand?
Does it send the wrong message to girls and boys?
Does it send a message at all?



(I do not know how to embed but if you so please by all means)

originally posted by: MagicCow
What are you thoughts on this new event from such an established brand?

My thoughts are that they finally realized that there is approx 50% of the market share, currently untapped.

I have known boys and men that have been wearing makeup for 30+ years. And, that is just the ones I have known about. Probably goes way further back, and I am just referring to modern times. Men have worn makeup multiple times, across multiple cultures, throughout the ages.

Links would help.

I think I saw a pic you might be referring to. Seems like society wants us all to be androgynous.

a reply to: peck420

So you feel this is just a marketing ploy in under to campaign for
untouched dollars that could be flowing in?
No message intended for us - just corporate greed?

a reply to: MagicCow


Yes, it's marketing. You seem to have missed things like this on YouTube:

Jefree Star is a favorite of mine. 2.8 mil subscribers.

Nor have boys always even been called boys. Until the late 15th century the word 'girl' simply means a child of either sex. Boys, where they had to be differentiated, were referred to as 'knave girls' and girls in the female sense were called 'gay girls'.

Riddle me that batman.

This cover obviously offends you. That is your choice.

It doesn't bother me in the slightest and certainly doesn't affect me or anybody I know and I know a lot of people.

a reply to: 123143

I just placed a link to a video where you can see the latest brand representative James Charles.

a reply to: MagicCow

Meh, private company. They can do whatever they want.

When this this stop? 

Well, you don't have to talk about it...

link to article.

a reply to: reldra

Jeffery Star is not Cover Girl in terms of reach or
brand strength reaching out to millions.
Do you consider this the new normal for our
"western culture"?

originally posted by: MagicCow
So you feel this is just a marketing ploy in under to campaign for
untouched dollars that could be flowing in?

Pretty much. I am more shocked that he is the first for CG. He is not the first male to lead a make up advertising campaign.

No message intended for us - just corporate greed?

The message is the same message that CoverGirl has always wished to convey, "to be beautiful, you need to wear our products."

a reply to: Nexttimemaybe

I don't feel offended by it at all.
He's a cute kid.
As a brand though that reaches so many impressionable people -
is there such thing as a time or place anymore?

a reply to: peck420

I kind have to agree with you.

Good grief he is dippy looking. I cant believe they chose him when there are so many others that wouldnt entrance me... and not in a good way... with a frankenstein melon and MONSTROUS groucho marx meets Jeffree brows.

Just IMO of course. Look stupid all you want, kid.

originally posted by: MagicCow
a reply to: reldra

Jeffery Star is not Cover Girl in terms of reach or
brand strength reaching out to millions.
Do you consider this the new normal for our
"western culture"?

He has a huge reach.
Regardless, Cover Girl has one male in a shoot wearing makeup. Men have worn makeup for centuries. Cover Girl sees an untapped market.

Every man on tv or in a movie is wearing makeup.

Why is this so odd?

Makeup is not gender specific.

Not all women wear makeup.

Both men and women wear makeup for the camera in TV, movies, and on broadway.

Makeup is for everyone.

Editing to add: Even the most sexiest heterosexual men wear makeup. e.g. David Beckham

a reply to: MagicCow

So don't buy their magazine anymore. Oh wait, you are a guy and you probably don't buy it anyways right? Looks like this is a non-issue to you.

a reply to: primespickle

Not debating whether or not makeup has been used.
Too many people commenting on this post are leading with
"well it's been done since the dawn of age" as their argument.

My question maybe I need to be more clear -
Does a 17yr old boy being a brand ambassador for a company
known exclusively as a company for women say anything to the
general public?
Will children see this and be swayed?

originally posted by: 123143
Links would help.

I think I saw a pic you might be referring to. Seems like society wants us all to be androgynous.

Meet CoverGirl’s first-ever CoverBoy, James Charles

Using Youtube to post news is kind of lame.