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When a favourite toy goes missing, it's every parent's worst nightmare. U.K. sausage maker Richmond, has tapped into that idea and is trying to help with a special toy-tracking microchip. (As well as emphasizing the brand's focus on families, the "Sausages & Chip" campaign is also a play on "Sausages and chips" (i.e. fries), a staple British comfort food
Richmond and agency Saatchi & Saatchi London developed the tracking device with technology partner Amigo Partnership. It can be attached to toys and then tracked using an app that can be downloaded to a parent's phone. The system combines low power Bluetooth, sound and a phone's GPS, helping locate the lost toy whether it's in the next room or left behind at the park. For example, when it gets lost far away, the app uses the GPS coordinates of where it last received a Bluetooth signal so parents know where to return to.
originally posted by: AdmireTheDistance
... and way too much social stigma.
Want to gain entry to your office, get on a bus, or perhaps buy a sandwich? We're all getting used to swiping a card to do all these things. But at Epicenter, a new hi-tech office block in Sweden, they are trying a different approach - a chip under the skin.
It is the latest in a growing movement called ‘biohacking’ in which people implant chips into their bodies to perform simple tasks they would typically use their phone or smartwatch to do.
In March 2009, British researcher Mark Gasson had a chip injected under the skin of his hand. The chip, a slightly more advanced version of the tags used to track pets, turned Gasson into a walking swipe-card. With a wave of his wrist, he could open security doors at the University of Reading laboratory, where his experiment was being conducted, and he could unlock his cell phone just by cradling it.
The UK Government, along with DVLA and IBM are looking to use “Electronic Number Plates” to track cars around the UK, and possibly the EU Below are an example of some of the companies developing this technology and their statements from their websites: IDENTEC SOLUTIONS is the global leader in wireless tracking and tracing solutions. The Intelligent Long Range® (ILR®) active RFID System can identify, locate, track and communicate with assets at a distance of up to 500 meters to deliver superior business process visibility in dynamic, demanding environments. IDENTEC SOLUTIONS’ technology and products are utilized to help track people and valuable assets in a completely reliable and secure manner.
originally posted by: YarlanZey
a reply to: reldra
That's how it works - make it sound like a good idea.
Once you have a chip you don't know what it could be used for. But hey, you trust the govt. and private corps to keep our private data safe right?
To make it easier and less hassle for people, the chip will probably become injectable. Then they could just do it at birth with the heel prick test or the numerous vaccines.
Technology is advancing, making the cameras more powerful and accurate; storage is getting easier and cheaper. Police have started to equip cars with ANPR. But the Home Office doesn't like to talk about these issues. There is a fear that greater public knowledge of ANPR will reduce its effectiveness. But police now recognise they have to be more transparent if they are to allay fears about excessive intrusiveness.
Three years ago, in a response to a Freedom of Information request, the Home Office said there were about 4,000 ANPR cameras in operation. The Guardian has been told that figure has doubled to more than 8,000.
originally posted by: crazyewok
Chipping dogs and cuts is a extremly good idea and can save there lives if lost.