originally posted by: ketsuko
a reply to: Aazadan
I wasn't thinking about TIVO anything like that because it's been such a long time since I've done that. We're getting ready to cut off the cable
here and stream, so I'll know about it soon.
They'll find other ways to advertise soon enough, product placement or those little banner things at the bottom of the screen.
As I said, I'm not familiar enough with streaming yet to have good ideas on how to advertise with it.
Hulu just inserts advertisements periodically in the broadcast. Oddly enough even when subscribing they still give you the ad's, paying just gives
you access to more shows. The point I'm getting at is the people who pirate content, whether that's torrents, direct downloads, or streaming get
their product in a commercial free form. That is never going to change because the people who make that pirated content available remove the
That is what TV broadcasters, Netflix, Hulu, and everyone else are competing against. Content available for free in any desired format without ad's.
It is the most enjoyable form of a show to watch.
As I said before, I'm a game designer and what is happening to TV now happened to games around 15 years ago. A game that came out a few years ago
was named Spore. It was designed to be really cool but had many security features to prevent piracy. It was loaded with DRM, automatically assumed
it was being pirated, and the games creator on launch day even came out and outright dared people to try and pirate the game because it was iron clad,
locked down, and supposedly the new model by which games would be created. Spore went down as the most pirated game in history, I believe it still
has that title even though there have been many games with more total players.
So what went wrong? The answer is that those who pirated the game circumvented all of the security features. In terms of usability the game was so
locked down that those who pirated the game were playing within hours of it's launch while the legitimate users were locked out of the game. It
treated those who stole the product better than it treated those who bought the product. The irony is that the game did go down as a model of future
design, but it went down confirming the total opposite of everything it set out to prove.
If your customer base can obtain a free version of your product that is superior to the version of your product that you are charging for, given the
technical expertise to get the free version. People will do just that. In the end, some might buy your version to support you but they will still
use the superior free one. This happened with Spore. After weeks of people who legitimately bought the game still being locked out from playing
because the software said they weren't legitimate enough, the creator even broke down and told the honest customers to go get the pirated version and
That is what's happening with TV right now. There are two types of cord cutters, those who are going to Netflux/Hulu/etc and those who are going to
TPB/oneTV (are they still around?)/etc... The people who get the best product are those that are getting the product with no commercials, in whatever
format they want. And they don't have to pay for it.
If the TV industry really wants to cut down on piracy they need to come up with a system that delivers a better product than the pirated option. I
outlined one way to do that above. There may be more. Either way, their business model needs to change.