I hope Aereo wins, not because I really care about their technology but because I find the whole TV business model to be fundamentally flawed.
Netflix and Hulu have it right. You can pick the shows you want to watch, and just those shows. Though Hulu screws up with commercials.
The fundamental problem that no one is wanting to address is that outside of Netflix the people pirating shows are getting the product in it's best
possible form. Which is the form of the fewest interruptions, in the format they want (saved file to be viewed whenever or streaming), without
That is the two ton giant pink elephant standing in the middle of the room that no one is addressing. My field is primarily video game design so this
is something I am very familiar with (96% of PC games out there are pirated rather than purchased). If the free version of your product provided by
pirates is superior to the paid version your company is providing, no one will purchase the paid version. Furthermore, if someone creates a platform
to conveniently and inexpensively buy your product legitimately it is going to be a success. Netflix and Steam are very similar and are both massive
It's not a question of if the TV broadcasters are going to die out at this rate but when.
I've posted this here before but I'm going to repost it because I believe it will not only make TV better (I should mention that I watch less than 100
hours of TV per year, most of which is anime and occasionally an HBO/Cinemax/Showtime series) but because it will make someone rich. This is a
billion dollar idea and not all that difficult to do (as in, I have the skills for this but not the time because I work+goto school, though maybe I'll
do it myself after I graduate if nothing comes along).
What has to be done is that advertising has to become more subtle and part of the program itself. The technology to do this is already widely used in
special effects. Essentially you turn all advertising into product placement and then partnering with the data collection the ISP's, Google, etc have
use this information to only show the products the person is already agreeable towards. It can also allow for forced placement where for example the
first broadcast shows an object as product X, but the rerun shows it as product Y.
To give an example, lets say two characters are talking and one is drinking something from a 12 oz can. In the scene being filmed the can is simply a
blank object in the shape of a can, with some markers on it so that a computer can track its location and orientation. In post processing a texture
is placed on the can which can make it a diet coke, budweiser, lemonade, or jones soda. All of these options are rendered and a composite version of
the scene is created using any of these depending on which the end user wants to see. For example Coca Cola may have bought first broadcast rights
and in the episodes premier all cans, candy bars, and whatever else are coke products. With only a minor amount of work (changing a texture directory
from one company to another) the repeat can turn everything into Pepsi. The Netflix version can identify the user in order to find the brands most
agreeable to them and place them in the program as a form of advertisement. The pirated version however is only going to have the brands from the
initial broadcast (or whenever it was copied). This leads to a program that the end user finds less enjoyable because the characters identify less
with that viewers preferred brands, which creates a situation where the custom product is superior to the pirated product because people enjoy viewing
In a world of consumerism, identification through branding is a huge part of how people identify with each other. The viewers now identify more with
the TV characters, the advertisers have a higher hit rate on their products because the shows reinforce brand loyalty, and those who pirate get a less
enjoyable experience. If they get an early copy of the show without post processing done (very common among media screeners, where lots of pirated
sources come from), they'll even end up with totally brandless objects that take away from the show due to being less realistic.
Everyone wins, and it even gets rid of annoying advertisements.
originally posted by: marg6043
I grew up in the 60s and still until the 70s we had free TV with an antenna attacked to the roof of the house, I don't seem to remember any type of
propaganda during that time like we have today, perhaps I misunderstood your post.
I don't know much about the 70's, but the 50's and 60's were absolutely brutal when it comes to propaganda. The stuff that was done to advertise back
then would never even be allowed today but it was done at the time due to Cold War fears, and trying to reinforce on everyone to continue their
current way of life.
It wasn't as flashy, but it was done to subtly brainwash and it worked very well. If you have the opportunity go look at some magazines from the 50's
and 60's and pay attention to the ad's.
edit on 21-4-2014 by Aazadan because: (no reason given)