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Looking to the Broader Military Community.
All leaders must understand the world of the press,
and the importance of working with the media.
And we cannot hide our bad news stories.
Bad news gets out one way or the other,
and we must come to terms with telling the bad stories as well as the good.
When bad things happen
the American People should hear it from us!
. [color=gold] Not as a scoop on the Drudge Report.
Unlike a fine red wine,
bad news does not get better with age.
Originally posted by svetlana84
Such a fail. I just watched about 20min. The guy goes on about how the media has changed (surprise , there is this new thing called the internet) and how his department has to learn to adapt to the new media reality.
DOD-dude: i could not watch the whole thing, because nowadays you are supposed to bring your points across swiftly. Not in 45 min like you try. Not in 30min, not in 10. attention span in online medias is 3min. If the topic is really really hot you can have 5 min.
And stop reading from a paper if you want to interest your audience.
This has been a free advice from someone who worked in the online media.