posted on Jul, 23 2013 @ 12:24 PM
Well, there goes the neighborhood. They've decided kids don't warrant the effort to pack a toy in a special kiddie size meal with kid size portions.
Hmmm... Well, lets just see what they have to say about this, eh?
"Kid's meals and toys simply no longer make sense for us to put resources behind," said Greg Creed, chief executive officer of Taco Bell, in a
statement early Tuesday. He added that the move will have an "insignificant impact on sales."
They figure that, do they? Well... That may be something they come to be a bit surprised about. I can go to a place a thousand times, see an option
and not use it once. Take that option away? It'll be all I think about when the name of the place comes up again. Funny how that works, isn't it?
Kids meals have been criticized by some public health groups for contributing to childhood obesity by making young children more eager to eat
high-calorie, fast food meals.
Fair enough on the reasoning, at least as publicly stated anyway. Do I buy that as their reasoning? Nope...but it sure sounds nice, doesn't it? I
think it's far more likely to have the end result theorized by the last bit of the story.
But at the same time, it expressed concern that parents will now get adult meal combos for their children. "It's not as if its adult menu is
full of health food," it said.
For those not outright put off by the Nanny-like reasoning they offer? I think the last bit is exactly what this will do. REAL accomplishment there,
eh? Parents will just ask their kid which combo on the big board they want, rather than limiting them to the kid size meals. Yup.... I'd call that
something to classify as progress (Sarcasm).
I have a feeling this is far more about the side contracts for toys, special bags and packaging as well as food items, whatever they may be. Dropping
all that extra crap consumers liked will save them money and heck....people who want a Taco will still buy their Taco, so why offer anything neat when
they don't strictly have to? Another blow for corporate greed disguised as a good deed, is my take.
Anyone else think this is a good idea for the actual situation and beyond just theory of kids eating less fast food being a positive thing (Which it
is, generally speaking)?