posted on Sep, 26 2004 @ 10:47 PM
Yeah I am quite aware of subliminal messaging, I have a degree in Multimedia Studies, and one of the courses we did dealt with advertising and how to
broadcast various messages in various ways that aren't seen consciously by the viewer.
A recent example is the iPod. Tell me, how many of the younger (teens) membersof ATS want an iPod (For that matter, anyone here)? I can bet you almost
100% you have been the reciepiant of Subliminal Messaging from the music industry (ironic isn't it - they are advertising to the youth the one thing
that is causing it's downfall).
You are probably wondering how you were dueped (spelling) by now. Well, think back to when the iPod was first coming out, there was a large infux (at
lease I noticed) of iPods being used by rap stars and R & B groups (I refuse to call them artists - but we'll leave that for another day
) in their
music videos. When the IBM compatible version came out, as well as the Mini yet more messaging occured on our TV screens.
A classic Subliminal message was from the 50's I believe is the Coca-Cola advertising campaign in the cinemas. During the interlude flashes of
'Drink Coke' or similar were projected onto the screen.
Subliminal advertising goes a lot further than that too, advertising even goes to the extreme of what a particular colour envokes a certain feeling by
the viewer. For example Coke is red = excitement, action (if I remember correctly).
Marlboro had the Marlboro man, a stereotypical figure of a cowboy. Back when he was mass marketed the target audience was most likely those who grew
up watching spagetti western serials (spelling/grammar?) on the TV. So these people would see a figure that they grew up with and aspired to become
when they grow up - so in their eyes to be like the Marlboro Man you needed so smoke just like him.
Hope this was enlightening and not just garbage.