Is the battle heating up?
Charles and David Koch are known for their oil and chemical holdings, ranching and etc...
The Kochs operate oil refineries in Alaska, Texas, and Minnesota, and control some four thousand miles of pipeline. Koch Industries owns Brawny paper towels, Dixie cups, Georgia-Pacific lumber, Stainmaster carpet, and Lycra, among other products. Forbes ranks it as the second-largest private company in the country, after Cargill, and its consistent profitability has made David and Charles Koch—who, years ago, bought out two other brothers—among the richest men in America. Their combined fortune of thirty-five billion dollars is exceeded only by those of Bill Gates and Warren Buffett.
But no one is talking about their media and communications companies, their support and development of internet marketing and advertising - the essential role of the Marketing Troll in their schemes - or the Koch links to Comcast and Comcast's suspected role in funding the RightNetwork.
But for a few decades, the Koch bros have been re-defining libertarianism to mean corporate government (tsk), trying to take down peoples' governments, and pushing their own agenda to make more and more money. A truly noble endeavor is some circles.
After getting heavy into gaming and WiFi a while back, the Koch family apparently directed their advertising and marketing strategies towards manipulating the internet and social networking sites.
Enter the Marketing Troll...
Here's a brief overview of Marketing Troll principles, for your edification:
Social Advertising Best Practices
Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance:
* Reach: Social media has overtaken email as the most popular consumer activity
* Relationships: Social media's strength is in the personal connections it enables, the peer-to-peer contact…
* Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance.
Chris Koch's B2B Marketing Blog: Eight reasons to monitor social media and a list of tools for doing it
Here are some of the ways that these tools give marketers more insight into online conversations:
* Assign a response. Some of the tools let you define the types of comments or conversations that deserve a response, flag them, and route them to a designated person for action...
* Identify influential sources. The tools can determine the popularity of conversations and the sources of those conversations. This helps you decide which blogs you’d like to do outreach with, for example.
Chris Koch: How to create B2B social media policies
One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company.
* Encourage community through sharing and attribution. Social media is not just a place for broadcasting opinions. Employees should be encouraged to become part of the community by doing research and linking to other relevant content—not just their own.
Separate opinion from fact. The best retort to criticism is factual evidence to the contrary. But employees need to check those facts for accuracy and attribute them rather than passing along something they aren’t sure about.
Make it public. Nothing demonstrates your openness and commitment to social media more than making your policy publicly available. ..
Chris Koch: Three steps for B2B marketers to build a personal social media presence
You may have to adopt a more split business personality (and do more work). You shouldn’t just get involved in social media to the extent necessary to do your day job. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. …your personal social media goal—to be a valued member of the online B2B marketing guild—let’s talk about how you go about building your presence.
Step 1. Monitor
Step 2. Engage
Step 3. Manage
Also see: Covert Operations
And from NoHierarchy:
A PEOPLE’S HISTORY OF KOCH INDUSTRIES: HOW STALIN FUNDED THE TEA PARTY MOVEMENT
Koch Industries denies funding tea parties, but official filings say otherwise
Koch Industries: Secretly Funding the Climate Denial Machine
SourceWatch: Koch Industries
SourceWatch: Americans for Prosperity
www.cbsnews.com
(visit the link for the full news article)
edit on 9-9-2010 by soficrow because: someone at door, buggered format
