posted on Sep, 1 2010 @ 08:16 PM
We have this guy to thank for this....
Edward Louis Bernays (November 22, 1891 – March 9, 1995, was an American pioneer in the field of public relations and propaganda along with Ivy Lee,
referred to in his obituary as "the father of public relations". Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology
with the psychoanalytical ideas of his uncle, Dr. Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the
When you see an ad that says "three out of four doctors recommend brand X, that's Bernays.
When you see an ad that uses sex to sell a product, that's Bernays.
When you read about master propagandist Joseph Goebbels, and the rise of the Third Reich, know that Goebbels was a fan of Bernays' work, and kept a
copy of "Propaganda" in his library.
A quote from his 1928 book, "Propaganda"...
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who
manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our
minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our
democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning
society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we
are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull
the wires which control the public mind.
The key to breaking out of your plastic prison, is knowing who locked you inside, and how they did it.