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As electronic highway billboards flashing neon advertisements become more prevalent, the next frontier in distracted driving is already approaching — ad-blaring license plates.
The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles. The move is intended as a moneymaker for a state facing a $19 billion deficit.
The device would mimic a standard license plate when the vehicle is in motion but would switch to digital ads or other messages when it is stopped for more than four seconds, whether in tr
Originally posted by wheresthetruth
This stinks of a new form of control to me as well. Just think about this.
New digital license plates can be outfitted with sensors that identify your vehicle. Then, police and even intersections can be outfitted with digital scanners that pick up that signal. If you have unpaid parking tickets, they could flag your location as you pass through or by the scanner and boom. Arrested and off to jail.
I think this wreaks of a pending new invasion tactic by the state that could be designed to be abused and intrude into your life without consent.
Interested advertisers would contract directly with the DMV, thus opening a new revenue stream for the state, Price said.
Price said the devices also would cut costs by streamlining the distribution, activation and registration of license plates.