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Watching a curvaceous woman can feel like a reward in the brain of men, much as drinking alcohol or taking drugs might, research now reveals.
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For instance, "these findings could help further our understanding pornography addiction and related disorders, such as erectile dysfunction in the absence of pornography," he explained. "These findings could also lend to the scientific inquiry about sexual infidelity."
"Hugh Hefner could have told us that by showing us how many zeroes are in his bank account," said researcher Steven Platek, an evolutionary cognitive neuroscientist at Georgia Gwinnett College in Lawrenceville, Georgia. "But there's more to it than buying Playboy, Maxim, or FHM."
"It turns out women find similar optimally attractive female bodies as attention-grabbing, albeit for different reasons," Platek said. "Women size up other women in an effort to determine their own relative attractiveness and to maintain mate guarding - or, in other words, keep their mate away from optimally designed females."
Fertile women chose the masculine version of each image 15 percent more often, on average, than women who were not fertile, said lead researcher Anthony Little, a psychologist at the University of Stirling in Scotland. The effect was strongest if they were looking for a short-term partner rather than a long-term one, and if they considered themselves attractive.
Men with hard bodies and sculpted jaws may therefore have better genes for producing better babies, so it would make sense for fertile women to be attracted to them.
But masculinity isn't always the bee's knees. As this study illustrates, women tend to prefer more feminine body types when they are less fertile, probably because high levels of testosterone makes men less likely to stay around.
Research suggests that men who are less masculine tend to invest more in relationships, making them more appealing to women who are at the least fertile points in their menstrual cycle--a hormonal profile that mimics that of pregnancy, when mate investment in the relationship is crucial.
This could also explain why women tend to prefer masculine men when they only want a fling.
Originally posted by AshleyD
Good. Now maybe marketers will quit editing their photos to make curvaceous women look like 14 year old boys with straight hips. It's NOT attractive.
Originally posted by smyleegrl
Personally......I like the broad shoulders