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Israel strives to re-brand image
By Ori Lewis and Ivan Karakashian
JERUSALEM (Reuters) - A walkout by European diplomats in protest at Iran branding Israel a "racist" state at a U.N. racism conference was a morale boost for Israelis.
But the gesture of solidarity at the United Nations forum in Geneva was unlikely on its own to change perceptions on the streets of the West, where critics of Israel held mass protests during January's Gaza war.
Human rights groups and U.N. investigators accuse Israel of war crimes in the Gaza Strip during a 22-day offensive against Hamas-led Islamist militants in which Palestinians say more than 900 civilians died -- a figure Israel disputes.
Israel has rejected the charges. It says that no adequate ethical code of war exists for conflicts in which "amoral" adversaries use human shields with total indifference.
"A people which lost a third of its members, a third of its children to the Holocaust, does not forget, and must not be caught off-guard," President Shimon Peres said in a speech marking the killing of six million Jews and others by the Nazis.
Since its founding in 1948, Israel has placed a special emphasis on "Hasbara" a Hebrew word describing the drive to explain how its actions, whether military or diplomatic, are justified and meet the highest moral standards.
Yet Israel is inextricably associated with conflict and war, and perceived by some critics as arrogant and cruel in its treatment of the Palestinians and its creation of settlements on occupied land which are deemed illegal under international law.
"Unfortunately, perceptions of Israel have always been nasty," Israeli deputy Foreign Minister Danny Ayalon conceded in an interview. But he insisted it was "not Israel's doing."
"LOSING BATTLE"
In a bid to improve perceptions abroad, former foreign minister Tzipi Livni launched the "Brand Israel" initiative in October 2006. "It's time to bridge the gap between the real Israel and its international image," she said at the time.
Advocates hope the project is advanced by the new government of Prime Minister Benjamin Netanyahu and Foreign Minister Avigdor Lieberman, who is accused by Israeli Arabs of racism.
"I think people do not know Israel. They will see a very prosperous, vibrant and open society living under the rule of law," said Ayalon. "Branding Israel is a way to bring who we are, without the prisms of political agendas, to the masses."
On Monday, President Peres said: "Criticism of the Jewish State is also tinged with chilling anti-Semitism" a disease whose "cure is incumbent upon those who perpetrate it."
But some Israelis say anti-Semitism cannot explain everything.
"It doesn't matter how many times we convince ourselves and our staunch allies that we are not war criminals, and that those who try to portray us as such are incorrigible Jew-haters," wrote Anshel Pfeffer in the liberal daily Haaretz. Continued...
Israel warned the European Union on Thursday to tone down its criticism of the new Israeli government or risk forfeiting the bloc's role as broker in Mideast peace efforts.
Originally posted by SamSimonSam
I dare you to call me a friggin Nazi. I friggin hate Nazis, they are a bunch of bigot morons as well. I hate people who hate, INCLUDING all the friggin people in Israel who feel they deserve that piece of land more than the Palestinian people. Its like in the US right now as well, in the sense that if your not pro Obama your a racist.
These people need to understand that they are the damn racist people. I dont look at people in general and think, oh hes black and hes yellow, so the black guy smokes weed and the yellow guy is good at maths. I look at people and think oh hes nice, or hes an asshole. Its as pure and simple as that. I dont hate Obama because hes black, I hate him because he stands for everything that is wrong in this corrupt messed up world. And I have freedom of speech, so I can say that. Calling me a racist over my opinion, which is based on facts, not belief, is slander.
I dare you to call me a friggin Nazi. I friggin hate Nazis, they are a bunch of bigot morons as well. I hate people who hate, INCLUDING all the friggin people in Israel who feel they deserve that piece of land more than the Palestinian people. Its like in the US right now as well, in the sense that if your not pro Obama your a racist.
So using your line of reasoning since Australia is a colony of the British Empire maybe when the U.S. has their fill of Israel it will be Australia's turn to take care of them. I'm sure you Aussie's could do better.