The Transformers movie are already at it with Viral Marketing with the following below
xbmanx.com...
Myspace, Transformers The Movie & Bad Viral Marketing
Myspace is always trying to figure out a way to make a buck. Lately they have been selling sponsorships of the photo area of user profiles. The first
company to take advantage of this sponsorship was the movie 300. They did a promotion that gave users 300 pictures for their portfolio sponsored by
the movie 300. Not really viral marketing but not horrible. The new company taking that position is Transformers The Movie. The sponsorship banner
says
"Transformers The Movie, Transform your Photos"Here is a screenshot:
This is obviously supposed to be some sort of a viral marketing campaign where you
transform your picturesand then send them around the
internet and in the process promote the Transformers movie. Unfortunately for the life of me I couldnt even figure out how to transform my picture.
The screen toldme to choose a side. I didnt know what it meant. I then clicked around and I left. This is a poorly constructedviral marketing
campaign. Good viral marketing typically has 2 main things in common. Its simple to use and so catchy you want to send it to your friends. This
campaign has neither of those 2 objectives. I don’t believe this is an effective campaign nor do I think it will suceed in what its trying to
accomplish. My advice to the team working on this campaign is to hire the folks who worked on the Dance Sister Dance campaign.
Someone, whether it be the Movie Company or a VERY avid fan have decided to transform their own photos into this craft that is evolving with the run
up to the release date of the movie. I reckon in the last few days prior to the release of the movie you will be looking at a photo of a robot with
arms and legs etc. They can't "Evolve"the craft too quickly as it would simply give the game away if they added limbs to what we are seeing so
far.
October
[edit on 8/6/07 by October]