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Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
Undercover marketing (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to.
When targeting consumers known to be consistent Internet users, undercover marketers have taken a significant interest in leveraging Internet chat rooms and forums. In these settings, people tend to perceive everyone as peers, the semi-anonymity reduces the risk of being found out, and one marketer can personally influence a large number of people.
Originally posted by schuyler
Well, it certainly adds a 'believability' factor. The guy is excited. There's not much time. His adrenaline starts pumping. He tries to remember everything and stay calm to shoot a pic. We're talkng seconds here, and he blurs a shot--easy to understand. However, if one were wanting to fake it....sounds like a ploy, so eh? dunno
Originally posted by orthisguyoverhere
Maybe Skynet sent it back in time to fix a malfunctioning terminator.
Skynet : "Damn it! We said to terminate the governor, not a term as govenor!"
Arnold: "Oops. Malfunction. Does not compute"
Skynet : "Thats it, I'm sendin' in the drones, and a few liquid metal dudes. Where did I put Chads number....."
Originally posted by Megadeth
He claims that it came out of nowhere and only stuck around for a few seconds so if this is true I would imagine that nobody else did see it.
The viral marketing idea makes no since to me as an explanation because there is nothing about it that looks remotely associated with Transformers, and its only some pictures on the internet. It isn't like this thing is in TV commercials or making cameos in movie previews.
Something that it kinda reminds me of are crop circles. When crop circles first started appearing they were simple designs but got more complicated and complex over time. I believe someone should try contacting the guy who says he took these latest photos and see if he will join ATS and tell us about it.
Originally posted by roadgravel
If it is a marketing effort, isn't it limiting it's exposure? Sure, some people on the internet will know about it, but what about the millions of movie goers whose don't get that involved on the internet forums? It is not in other internet advertising sites, banner ads, etc. The sightings are in remote places so lots of people are not seeing it.
Remember the light/figure gizmos found under bridges and other places that caused the big terror/bomb stink awhile back. Maybe flying around wouldn't be classed that same way but would it been seen in a similar light?
Originally posted by October
Someone, whether it be the Movie Company or a VERY avid fan have decided to transform their own photos into this craft that is evolving with the run up to the release date of the movie.