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Some conservatives are angered by opinionated quotes that Starbucks puts on its cups.
By JAY CRIDLIN, Times Staff Writer
Published March 25, 2005
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Moments after picking up a venti vanilla latte from a St. Petersburg Starbucks, Sam Maston removed his cup's cardboard sleeve to inspect a message printed beneath.
"America's national debt is now $7.5-trillion, and it's skyrocketing, even as America's population ages," the cup read. "There will never be a better time to start paying off this crippling debt than today."
The quote, from environmentalist Denis Hayes, didn't faze the 29-year-old Maston.
"I'm a pretty hardcore Democrat," said Maston, who wore a black rubber wristband bearing the words I DID NOT VOTE 4 BUSH. "I think they should put that stuff on there."
Not everyone agrees.
The Seattle coffee chain has raised some eyebrows over its "The Way I See It" campaign, which prints quotes from thinkers, authors, athletes and entertainers on the side of your morning machiatto. The goal, according to the company, is to foster philosophical debate in its 9,000-plus coffeehouses.
The quotes aren't all that inflammatory, though several mirror Starbucks' hallmark tall-grande-venti pretentiousness. Take this one from film critic Roger Ebert: "A movie is not about what it is about. It is about how it is about it."
The problem, critics say, is the company's list of overwhelmingly liberal contributors, including Al Franken, Melissa Etheridge, Quincy Jones, Chuck D. Of the 31 contributors listed on Starbucks' Web site, only one, National Review editor Jonah Goldberg, offers a conservative viewpoint.
Considering Starbucks sells millions of cups of coffee each day - some specialty drinks at $4 and up - it's no surprise some customers have complained to Starbucks' Web site, labeling the campaign "offensive" and the company a proponent of "the destruction of family values and virtues."
"I want to enjoy your product without having Earth Day Network propaganda thrust at me," wrote Malachi Salcido of East Wenatchee, Wash.
Yvette Nunez, a 27-year-old Republican from Tampa, said she hadn't noticed the quotes on her weekly caramel machiattos. On "tall" cups, the text is obscured by a cardboard sleeve.
"There are a lot of great conservative quotes, but oh well," she said. "I'm not surprised. I'm used to being under-represented."
Starbucks' founder and chairman, Howard Schultz, is a major Democratic campaign donor who last year gave $1,000 in Florida to Peter Deutsch's failed U.S. Senate campaign.
Seth Hoffman, president of the Tampa Bay Young Republicans and an occasional Starbucks drinker, said he tries to avoid buying some "liberal" products, like Ben & Jerry's ice cream. He said Starbucks should consider using more conservative voices, but if they don't, he's unlikely to stay away.
"I know about what the company does; I know what my money's going to," said Hoffman, 32. "For me, with Starbucks, it's not what's on the cup, but what's in the cup."
Company spokeswoman Valerie Hwang said the goal is not to stir up controversy. She said the company has lined up 60 contributors with "varying points of view, experiences and priorities" in an effort to promote "open, respectful conversation among a wide variety of individuals."
Each cup also bears a caveat letting customers know that the quote is "the author's opinion, not necessarily that of Starbucks."
"The program is such that we're not requiring our customers to read," Hwang said, "but rather the quotes are there for our customers to discover and enjoy."
The cups also refer customers to the campaign's Web site, www.starbucks.com/wayiseeit where ordinary Joes can submit opinions for publication on a future cup. The site, as well as fliers available in each Starbucks store, encourage angry customers to lash out if they're upset.
Plenty of conservatives may do so. But liberals? Maston, for one, shrugs off the cup-quote controversy, and suggests most Starbucks addicts will do the same.
"If I was that upset about what they put on there," he said, "I wouldn't come here."
"The program is such that we're not requiring our customers to read," Hwang said, "but rather the quotes are there for our customers to discover and enjoy."
Originally posted by djadadjii
Starbucks is owned by the Phillip Morris Tobacco Company:
www.tobacco.org...
Originally posted by GENERAL EYES
1.) There IS an "all seeing eye" - but I am unable to get a photo of it because I have been banned from the store for reasons I'll only go into in a Private Message to interested parties.
3.) Baristas are subject to "secret shoppers" that work exclusively for the Starbuck's Empire....if you are the "model employee" you will be picked out for better positions and possibly travel in a variety of different "educational retreats" related to coffee and the corporate belief structure. It's a subtle way of "scouting" for "canidates".
5.) Religious insignia of any kind is not allowed. No jewelry is permitted that displays your affiliation with any organized religion.
6.) I was scouted early on as a "potential canidate" through various subtle "sign showing" (rings and insignia) to see if I would pick up on them....
The Seattle coffee chain has raised some eyebrows over its "The Way I See It" campaign
Snot fair! Something that is seriously lacking in this thread is peoples pics of Starbucks *pouts*
Originally posted by Captain Kingmonster
Sorry Dae, but I wouldn’t wanna go in that place… I don’t like the prices, I don’t like what it represents- corporate takeover… I can't believe that people have been suckered into paying so much for a cup of beverage and a biscuit...
Originally posted by MacDonagh
Does it give them luck or some sort of power over folk?
Originally posted by Dae
In this pic you can see the eye (a right eye (RA I think)) 'crying' into the coffee cup, with those famous lines around it looking like steam but its illuminated with the power infused by whatever foul demon they worship You can also see that the cup is within a cog within the pyramid which represents us plebs working within the system and the eye is obviously outside the cog...