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The White House doesn't publicize changes to its brand identity. But something fishy has been going on with its logo over the past decade, according to a design agency that worked on refresh ideas for the famous mark several years ago.
The story starts in 2009, when New York-based digital design agency Hello Monday was invited to submit ideas for a redesign of the White House logo. Naturally, the agency, which had only recently opened its doors, was thrilled. It quickly dove into the history of the logo—and of the iconic north face of the White House more broadly, which the logo depicts.
You probably recognize the north face mostly from the back of the $20 bill (which used to show the south face, until the bill was redesigned in 1998): ............
Maybe they just wanted to "simplify" the logo.
We decided to clean it up and create two versions: a more streamlined version that kept the important details minus the triangle over the window, and a simplified version for digital use. We also optimized the kerning and tracking of the logotype
Why fly the flag of a country you don't give a sh** about. I see this as one more of Obama's little F.U.to America and it's people. Now, let's hear all the excuses his fans are going to come up with.
originally posted by: Konduit
Original WH logo.
Obama's revision of the WH logo.
Why is the American flag missing/replaced?
Also, anyone voting against him was, by default, a racist, a bigot and probably liked to kick cats and run over squirrels.
originally posted by: Metallicus
a reply to: xuenchen
How did a man that actually hates our country get elected? Oh, that's right he had a 'D' next to his name.
Why does the architecture above the bottom right-side windows not mirror those on the left side? From left to right it should be arch-triangle-arch-triangle-arch-door-arch-triangle-arch-triangle-arch.
originally posted by: eluryh22Also, anyone voting against him was, by default, a racist, a bigot and probably liked to kick cats and run over squirrels.
originally posted by: onequestion
He's the anti patriot and he's our president.
An obviously simplified and less detailed logo with two primary colors where using the full colored flag would make no sense in the scheme of the design but hey it is now "Obama's revision of the WH logo"