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According to a new survey, Iger's fears may be justified. The data show that the so-called "cord-cutting" phenomenon—where consumers jettison traditional cable and satellite packages in favor of streaming services—is about to get a lot worse. A new report by Magid Advisors surveyed 2,400 consumers and found that cord cutting is not only on the rise, but it's happening much quicker than industry watchers anticipated.
According to Magid, 3.7 percent of pay TV subscribers age 18 to 64 said they were "extremely likely" to cancel their pay TV service in the next 12 months. That number is up from 2.9 percent in 2014, and represents a 95 percent increase over results from 2011.
originally posted by: CrikeyMagnet
a reply to: tinker9917
Anything "news" I can get with an HD antenna I built for a few dollars. Otherwise, streaming has been the norm for quite a long while.
There will be diminishing returns for newcomers, though. I have a subscription for Netflix because it has a wide variety of content, but when every studio has an exclusive service, I can't imagine the support making it viable.