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I don't see lines of people like I'd expect for something like free cokes just being spit out for a wave of the hand
Visitors to the amusement park (Coca-Cola Village) sponsored by Coca Cola Israel wore RFID bracelets enabling them to log onto their Facebook accounts and indicate that they “liked” certain activities, such as a water slide or a wave pool. Coke’s advertising agency, E-dologic, developed the idea and installed the RFID system. The project succeeded beyond the organizer’s expectations: A total of 6,500 teenagers attended throughout the six-week period, 1,500 RFID-enabled wristbands were put into service, and the event became the most popular Facebook page in Israel, with 80,000 users and 652,700 daily post views.