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Yes! Ja! Si! We! Yah! or as the Zulu nation says: Yebo!!
Most retailers we have talked to are approaching Christmas with a degree of caution. On the whole, having significantly outperformed last year’s Christmas, the majority believe it will be difficult to make meaningful gains
this year. Over the 2009/10 festive period, of the retailers who publicly released data, just 9 reported negative like-for-likes, against 54 positive. However, having said that, the general consensus of opinion is that
sales will not decrease either. It may sound like a cliché but Christmas always comes every year, and consumers pretty well always spend more every year whatever the state of the economy. Even in 2008 after the
collapse of Lehmans and the financial meltdown that saw sales fall off the proverbial cliff in the autumn, consumers still spent relatively heavily at Christmas.
Having gone out on what felt like a bit of a limb last year by predicting that an upbeat Christmas would be followed by pretty positive figures thereafter, we are basically sticking with this bullish view into 2011. Of course, whilst none of this is to deny that conditions will probably become tougher over the next 12 months, we still fundamentally believe that consumers love shopping and will therefore find a way to spend whatever the state of the economy.
Originally posted by Afterthought
I just got done doing some research into how retailers are predicting this holiday's consumer spending. So far, retailers across the board in different countries are predicting a 1% to 2.5% increase overall for 2011.
I think we need to prove them wrong.
This PDF is an interesting read (from Australia):
www.bdo.com.au...
"RETAIL HAS PROVEN TO BE REMARKABLY RESILIENT IN 2010.
CONSUMERS HAVE CONTINUED TO SPEND DESPITE BLOODCURDLING WARNINGS ABOUT A DOUBLE DIP RECESSION. HOWEVER, CAN CONSUMERS REALLY CONTINUE TO CONFOUND EXPECTATIONS IN 2011?"
Be sure to check out the graph at the bottom of the first page. It shows that people spent more money on FOOD from 2005 to 2009, then in 2010, many more people bought non-food items by a landslide.
Most retailers we have talked to are approaching Christmas with a degree of caution. On the whole, having significantly outperformed last year’s Christmas, the majority believe it will be difficult to make meaningful gains
this year. Over the 2009/10 festive period, of the retailers who publicly released data, just 9 reported negative like-for-likes, against 54 positive. However, having said that, the general consensus of opinion is that
sales will not decrease either. It may sound like a cliché but Christmas always comes every year, and consumers pretty well always spend more every year whatever the state of the economy. Even in 2008 after the
collapse of Lehmans and the financial meltdown that saw sales fall off the proverbial cliff in the autumn, consumers still spent relatively heavily at Christmas.
The last paragraph of the paper is exactly what they think of us:
Having gone out on what felt like a bit of a limb last year by predicting that an upbeat Christmas would be followed by pretty positive figures thereafter, we are basically sticking with this bullish view into 2011. Of course, whilst none of this is to deny that conditions will probably become tougher over the next 12 months, we still fundamentally believe that consumers love shopping and will therefore find a way to spend whatever the state of the economy.
They believe that we are hopelessly addicted to shopping. It says it right there. Their Christmas sales numbers are based upon humanity's addiction to shopping. I think it's time to show them that we're stronger than that and stomp on their 2011 Christmas parade.
So, let's wind back the clock and start spending more money on food this year just as their numbers indicated for 2005 through 2009. Spend your money on used items. Don't use your credit cards because the banks will make a killing on the interest they acrue after the holidays. If you want to shop online, get one of those refillable debit cards so that it's still basicly cash, just in the form of plastic just not allowing banks to collect on any interest fees.
Just as a follow up, thoughts for this year's gifts are baked goods, food, used items (purchased or from the home), plants from your yard or propagated clippings, and staples and necessities to everyday life.
Keep adding your creative suggestions!
This Christmas will see no black. Only red and green.
The retailers will stay in the red while we keep our green!edit on 2-11-2011 by Afterthought because: spelling