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President Barack Obama is a master at limiting, shaping and manipulating media coverage of himself and his White House.
Not for the reason that conservatives suspect: namely, that a liberal press willingly and eagerly allows itself to get manipulated. Instead, the mastery mostly flows from a White House that has taken old tricks for shaping coverage (staged leaks, friendly interviews) and put them on steroids using new ones (social media, content creation, precision targeting). And it’s an equal opportunity strategy: Media across the ideological spectrum are left scrambling for access.
The results are transformational. With more technology, and fewer resources at many media companies, the balance of power between the White House and press has tipped unmistakably toward the government. This is an arguably dangerous development, and one that the Obama White House — fluent in digital media and no fan of the mainstream press — has exploited cleverly and ruthlessly.
Originally posted by TRiPWiRE
She must have learnt this trick from our Australian Prime Minister. We were told this -=>
Yet once she got her buttocks into the PM's seat she quickly introduced one.
I'm sorry, America. It seems your politicians have learnt a dirty little game from ours...
edit on 14/2/13 by TRiPWiRE because: (no reason given)