posted on Jan, 10 2013 @ 01:22 AM
I have worked (or currently still do work) for the leading social media monitoring and engagement company. The capability exists today to make sense
of every social post on any given subject, posted to any website, blog, forum, etc... For instance, if I wanted to see what people were saying about
Coca-Cola I could not only find every post, but also see trends in sentiment, spikes in activity, monitor competitors, and even script replies.
What makes this scary is after reading this, a video that immediately came to mind that I saw a few years ago with Secretary Clinton discussing a
communication war that they are losing. I am sure I could find a link to the video, and I would urge someone to do so.
Basically viewing it through that lense, this is huge disinformation tool, designed not only to create white noise, but will also allow the
disseminators of that information to separate the signal from the noise.. thus allowing them to have the only true version of opinion.
It is scary that this could really be detrimental to the entire purpose of social media.