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Originally posted by causeimalive
First of all let me speak on hOpsIn great and a good messege.. bruce lee ... I cant post the vIdeo from my phone but look up bruce lee pIng pong and bruce lee matches self explanatory.
Agency.Asia: Your work for Nokia is simply brilliant. The idea of Bruce Lee playing ping-pong with nunchaku ["nunchukkas"] is so fantastically comprehensible, yet so incredibly obscure.
Every other creative in the world is kicking himself or herself that they didn’t think of it first. That’s the sign of a good idea. How in heaven’s name did you sell an idea that features absolutely no footage of a telephone to a huge multinational client? That is a masterstroke.
Polly Chu: Effective viral relies on an idea that is ‘very’ - very amazing, very funny, very disgusting, or very rude etc. Only when people find it interesting enough, they will spend time with it and share it to others. That makes it ‘viral’.
Bruce Lee had ‘very’ amazing skills and we knew we had to be true to the legend. Thankfully, we also have a ‘very’ open-minded client who champions and knows the value of great creative.