US Army Terminates NASCAR connections...

reply to post by BABYBULL24


Its not free. They paid big money for that, and they paid a premium for that particular location on the uniform and the car. They know ahead of time how much exposure it will get, and they price it accordingly.

$500,000 to $2 million for an Associate sponsor - A logo on either the lower rear quarter panels, the rear deck lid, or one post.
$2 to $5 million for a Major sponsor - A logo prominently displayed on either the rear quarter panels or the rear deck lid, and the uniforms.
$10 to $20 million for a Primary sponsor - Logos on the entire hood and quarter panels, the signage below the quarter panels, most of the two posts, the equipment, the uniforms, as well as the color scheme of the car and team uniforms.

Source

The National Guard logo on the front of that uniform up near head level, along with the enormous sign on the car, you can bet that was near the $20 million range.

Darnit, he beat me to it.

All I'm saying is if the National Guard is going to put money into Nascar they picked the right driver. If anybody went to a Nascar race 75 % of the people are wearing Dale Jr sponsorships.

All the top teams are 20 million but the NG are partial so its probably around 10 million. Just saying the are getting the best bang for the buck. Not sure why you would want to sponsor the NG at an international sporting event but thats beside the point.