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The Technology of Thought and Behavior Control
The long evolution of developing procedures to control human behavior all came to a head in the modern world with Pavlov, a Russian scientist. In the early years of the twentieth century, Pavlov made the discovery that you can condition a dog to salivate on command simply by associating food with the ringing of a bell. Once that association is fixed in the dog's mind, the food can be removed and the dog will salivate merely when it hears the bell.
Pavlov carried out the identical experiments on human beings with the same results. Those principles have been adapted to television and motion pictures and can now make Americans salivate in response to a wide array of bells and whistles. We can call it phase one in the evolution of human behavior control.
Pavlov and other Russians followed up this line of research, but it was the Chinese communists in the 1950s who first saw its real potential for use with human beings.