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“Campaigns with purely emotional content performed about twice as well (31% vs. 16%) with only rational content, and those that were purely emotional did a little better (31% vs 26%) those that mixed emotional and rational content.”
This was in 1928; 73 years before 911 and Bernays was writing with the experience of the American Propaganda used in the WWI…it was this propaganda machine, one that relied on imagery instead of rationality, which was so successful in swaying the masses to do the bidding of the ruling minority. It was this system that so impressed Hitler that the Nazis emulated it in the next world war. That’s right; the Nazis copied American propaganda because American propaganda is second to none.