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The findings, published in Pediatrics, come amid growing calls to ban junk food advertisements aimed at children in order to combat obesity -- most recently from the American Academy of Pediatrics, which issued a policy statement on junk food ads on Monday.
In tests with 6- to 13-year olds, researchers led by Emma Boyland of the University of Liverpool in the UK found that a DVD featuring commercials for fast food and junk food seemed to whet children's appetites for sweet and high-fat fare.
Originally posted by josh2009s
reply to post by VreemdeVlieendeVoorwep
Always works on me, too. I can't watch prime-time television anymore because it was costing me about $1,000 dollars a week in Burger King. Damn you flame-broiled whopper!edit on 30-6-2011 by josh2009s because: (no reason given)
reply to post by Chett
You have to be kidding ....the media IS the primary route of influence, and children are an easy target. Turn off the TV, go get some fresh air.
We may not be “addicted” in the classic sense, but turning this ship around isn’t easy. A recent article by Jonah Lehrer in Wired examined the science of satisfaction, suggesting that the pleasure we derive from eating is not limited to the way that food tastes on the tongue. The article discusses a recent study in which scientists examined a strain of mice that were incapable of enjoying the taste of glutamate (essentially umami). The mice were fed water heavily dosed with MSG (concentrated umami), and even though they couldn’t taste it, they learned to strongly prefer it to the non-MSG alternative. What the scientists found was that the mice were enjoying the protein via their digestive tracts. Our digestive system, a secondary receptor totally independent of our tongues, seems to crave calorie-dense foods like umami-rich animal proteins, no matter what they taste like.