posted on Aug, 12 2010 @ 07:42 AM
Good day to you fellow ATSers!
As part of my ambition to make several threads with a positive angle this week, here is an article I found today that is on the topic of something I
am very passionate about.
Sainsbury's launches Eco-friendly milk bags and jugs in multi-million pound move, with Tesco set to follow suit.
Supermarket giant Sainsbury's is to roll out "Eco-friendly" milk bags and jugs across its entire product range in a multi-million pound move to
reduce the carbon footprint of milk consumption.
In partnership with supplier Dairy Crest, Sainsbury's is putting its full marketing weight behind the product, confident that reluctant consumers
now understand how to use it after a series of technical modifications and an education programme.
So as an avid recycler I have to say good on Sainsbury's for initiating this product. From the looks of things they are setting the standard for
other supermarkets to follow in regards to greener alternatives. These products will be nothing new to Canadian members but for the UK and elsewhere
this is a great development.
It is time we finally do away with the 'Easter Egg Syndrome' that has ruled the world of packaging for as long as I can remember. How many times
have you bought something from a supermarket and thought more than half the packaging was unnecessary? I know I have many a time, extra packaging not
only results in more waste, but it also actually costs us the consumer more, as I'm sure you are aware.
It is also my belief that the less use of plastics in the environment the better. These new milk bags also require less energy to produce.
The new product typically contains 75% less plastic than the bottles in which at least two-thirds of the 180m pints of milk consumed by Britons
every week is sold.
Less energy is used in making them and they take up far less space when disposed of.
Unfortunately sales of the new milk packets were less than desirable as many people found them difficult to use!
But many consumers have found them difficult to use, reporting leaks and spills
But with a few little tweaks and design alterations the new improved packaging is ready to roll out to a supermarket near you!
Still not convinced?
Customers switching to bags could save up to 1,400,000kg of packaging every year, Sainsbury's said.
To meet customer demand for milk bags, Sainsbury's and its supplier Dairy Crest have invested more than £2.2m in a new processing plant at its
site in Gloucestershire. The expansion has created 20 new jobs.
So these bags are not only helping the environment they are stimulating the economy and creating the 'Green' jobs we have all been promised. The
bags will also save the consumer roughly 3pence per pint.
Not too shabby I think you'll agree
Link to article;