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It appears, that I have . . . entirely by accident . . . developed a manifesto. Let me tell you how this happened.
My neighbor had a lot to say. She had a MESSAGE. She talked longer than anyone, and over everyone and through everyone. Her message, as far as I could determine, was that the internet is all about getting out there and SELLING yourself.
Just to be clear on this thing I am not, maybe I should define my understanding of personal branding. A personal brand is a little package you make of yourself so you can put yourself on the shelf in the marketplace and people will know what to expect or look for when they come to buy you. For example, Coke is a brand. When you see Coke, you expect a dark brown effervescent sweet drink that is always going to taste like . . . Coke. McDonalds is going to sell you inexpensive, fast food. The Ritz or the Four Seasons is going to sell you a luxury experience. BP will now be known as the brand that destroys the costal ecosystem of the southeastern United States.
I am not saying that it is a bad or dishonest thing to try to sell your work. It is not. What I am saying is that I am tired of the rush to commodify everything, to turn everything into products, including people. I don’t want a brand, because a brand limits me. A brand says I will churn out the same thing over and over. Which I won’t, because I am weird.
MY POINT IS . . . it’s early days yet on the internet, and lines are being drawn. We can, if we group together, fight off the weenuses and hosebags who want to turn the internet into a giant commercial. Hence, the manifesto. It goes something like this:
The internet is made of people. People matter. This includes you. Stop trying to sell everything about yourself to everyone. Don’t just hammer away and repeat and talk at people—talk TO people. It’s organic. Make stuff for the internet that matters to you, even if it seems stupid. Do it because it’s good and feels important. Put up more cat pictures. Make more songs. Show your doodles. Give things away and take things that are free. Look at what other people are doing, not to compete, imitate, or compare . . . but because you enjoy looking at the things other people make. Don’t shove yourself into that tiny, airless box called a brand—tiny, airless boxes are for trinkets and dead people.
Originally posted by nine-eyed-eel
It's allright to be a brand ...