posted on Mar, 30 2010 @ 08:41 AM
Several "reasons" not that I buy into them personally but I do "work" within them and it's just the "way it is":
Product Placement: has evolved in percentages that are unbelieveable over the past 10 years due to accessability on TV,Tech-devices,phones...easier to
"see". Every time someone notices a product in say a movie,sales soar.
Branding: again,the evolving state of marketing ie,the person or item IS "the brand" and people are in place via PR,reps,and media-management to
promote and thusly profit from their exposure.Companies pay BIG money to those who "sell" via wearing say a pair of jeans that bring them a ton of
Social Media: the MOST influential marketing,branding,and product placement "tool" around these days...think of the numbers of people in all
demographics and all age groups that can and DO access the vast resources of data and info,game of numbers overall.
I truly believe that these 3 factors are "why" say a celebrity (subjective title IMO) is taken more "seriously" and has more clout than
others...it's the way biz is done these days and we all DO buy into one way or another