The California Milk Processor Board has been running a successful campaign featuring extraterrestrial craft abducting dairy cows. This campaign is in its second year and according to their publicity department has raised the profile and therefore sales of dairy products. This campaign even involves a role playing game with an alien coming to earth and avoiding capture.

A new advertising campaign features the Energizer Bunny who helps the occupants of a broken down flying saucer on the shoulder of the road. The bunny jumpstarts the craft and it raises off the ground and quickly disappears. Then, just as suddenly the craft reappears, and beams the bunny onboard the craft.

These two campaigns are examples of a process, that is slowly but surely, conditioning us to willingly accept an alien presence.

These promotions are part of a bombardment of messages that are meant to convince us that there is no alien threat. We are being conditioned just like Ivan Pavlov's dogs. But instead of our mouths salivating, we are being rewarded with a security blanket masquerading as knowledge, which relies on blind faith to keep us safe.

One way to ensure this security is to humanize the enemy by turning them into animated benign characters. These transformed and personified ETs are now non threatening with a diminished fear factor.