Microsoft Guilty of Bad Photoshop Use, Not Racism

If Microsoft is to be tagged "racist," its critics need to do a lot better. I understand the sensitivity involved, and some bozo should have thought twice before editing a white man's head to replace a black man's head in an advertising photo, but that doesn't make MS racist.

Hot news: This happens all the time. It's just usually done better, or ideally, an entirely different picture is selected. And it happens here at home, too.

A few months ago, standing in a Wells Fargo bank branch, a friend says he saw two versions of the same ad--each slightly different.

One included a Latina woman, the other an Asian woman, completely swapped--whole body--one for the other. Does this make Wells Fargo racist? Of course, not

www.pcworld.com... y_of_Bad_Photoshop_Use_Not_Racism.html

Hmm, bad photoshop editing or not, Microsoft needs to really start concentrating. Google about to come up and send Microsoft on a hike, its about time they start working with the public rather than becoming public enemy number 1.

Yeah the faux guy looked like he had a broken neck in the picture.

It was ridiculous.

Are they saying the Polish are shallow enough to prefer seeing a white man involved within the picture so they will be more inclined to buy Micro$oft's products?

They can say it was done for marketing reasons but I thought it was just lame.

Apparently they use the same guys to do the Photoshopping, as they use to do the programming. they might have done better just cutting a guy' head out from a magazine, and pasting it on.

Oh man, I can't stop laughing...that just looks so silly!

I understand the reason, though silly, that they did this--they wanted to appeal to the largely homogeneously white Polish people. That being said, I wonder why they didn't photoshop over the Asian guy. Is it possible that, the photoshopper, after doing the one head, just stopped and said, "Man, this is hard..."

[atsimg]http://files.abovetopsecret.com/images/member/ae53c8499f0a.png[/atsimg]

For those who have not yet seen this: The top image was the original "un-photoshopped" version, the bottom one is the photoshopped version. (Not that it is not obvious :lol

It's safe to say Microsoft sucks at photoshop, just look at this one as well.

I didn't think the editing was actually that bad. It looks a little cheesey but then so do the other people in the picure. I don't see this as racist. Maybe they just thought the guy was a little too ugly to fit into this perfect and sexy world of ours.

I actually photoshopped my friends head onto a black mans body and turned him all white. It was on the body on a boxer getting punched. I was actually very proud of it. Anyway, if Microsoft is racist, I must be too.

reply to post by bl4ke360


You wonder why they go through all that effort and then end up on photoshopdisasters when the could have just taken a sprinter to a track and photographed him?

So this ad was directed at the Polish populace....hmmm, gee, I wonder how many black folk live in Poland? And I wonder how many Asians live in Poland? This is getting old. I think it should have been ALL Poliish people in the ads. Let's be realistic....who really cares???

reply to post by System


Your story and microsoft's is in a completely different boat. You photoshopped for fun, I also do that all the time...no harm done. Microsoft in the other hand photoshops a black person out of the image for an ad compaign in poland, when the rest of the world see's the original?

reply to post by Scooby Doo


Then I apologise for not reading the whole story. I thought everyone saw the edited version. I think someone needs to give the person behind this ad a slap.