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Microsoft says it will introduce its new search engine within the next few days. The world's largest software company has called the project "Kumo." It may change that name before the public sees it. Yahoo! (YHOO) and Google (GOOG) seem like odd names for search engines, but those choices never seemed to affect their success. Another company recently launched a search product called Wolfram Alpha. At least in the case of this software, the inventor, Stephen Wolfram, put his name on it.
"Don't be evil" is the informal corporate motto (or slogan) of Google,[1] originally suggested by Google employees Paul Buchheit[2] and Amit Patel[3] at a meeting. Buchheit, the creator of Gmail, said he "wanted something that, once you put it in there, would be hard to take out," adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent."
"Don't be evil" is said to recognize that large corporations often maximize short-term profits with actions that destroy long-term brand image and competitive position. By supposedly installing a Don't Be Evil culture, the corporation establishes a baseline for decision making that can enhance the trust and image of the corporation that outweighs short-term gains from violating the Don't Be Evil principles.
While many companies have ethical codes to govern their conduct, Google claims to have made "Don't Be Evil" a central pillar of their identity, and part of their self-proclaimed core values.[4] In 2006, when Google declared their self-censorship move into China, their "Don't be evil" motto was somewhat replaced with an "evil scale" balancing systems allowing smaller evils for a greater good, as explained by CEO Eric Schmidt at the time.[5]
Originally posted by Jess_Undefined
Also, I didnt know google tracked what you were searching. Im not suprised about it at all, but was not aware of that. Do they track EVERYONE? If you were to search "How to Hijack a plane" would you get the governent on your a**?
Originally posted by Jess_Undefined
Do they track EVERYONE? If you were to search "How to Hijack a plane" would you get the governent on your a**?