It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Thank you.
Some features of ATS will be disabled while you continue to use an ad-blocker.
Originally posted by robertnesta
come on, a movie presented by Coca Cola, Mastercard, American Airlines, and Wal-mart and no one seems to find this as incredibly disturbing esp. at this period in time when so many more important things should be discussed???
Originally posted by ItsTheQuestion
185 voters on imdb.com gave it a telling 1.6 out of 10. One user of the site referred to 'Proud American' as "the world's most expensive after-school special."
World's Most Expensive After-School Special
...very ham-handed.
...product placement for Coca-Cola and American Airlines throughout the film
www.proudamericanfilm.com...
Nationwide Release without Advertising
At the last moment, the funding source and the backup funding source who committed to the money needed for advertising failed to come through on their commitments. It was too late to stop the release, so proud American went into 750 theaters with virtually no advertising support. The theaters sat mostly empty, with most people simply not knowing we were in theaters. The theaters pulled the film after the opening due to the very low numbers. They are in business to put people in theater seats and we failed to support the film as planned with advertising. As our TV, radio and print ads sat on the shelf, Hurricane Ike and politics dominated the news. The Midwest had severe thunderstorms and tornado warnings. It was a tough weekend to start with and the lack of advertising killed us.
A Silver Lining
The good news is, the problem is not the film. Any film without advertising is doomed at the box office. That is especially true for a specialty film like ours without major stars or national PR, it’s even harder. The best news, those who did see the film were unanimous in their praise for Proud American. We received hundreds of unsolicited e-mails praising the film and asking when we are bringing it back. Many people heard from others about Proud American and planned to go the second week, but it was pulled by all the theaters after the first week.
Re-Release
Proud American will be back after the first of the year with a well coordinated planned and well advertised release. Details are being planned now.
Timing
From the beginning this project has been ...
Originally posted by robertnesta
from the official website
www.proudamericanfilm.com...
Re-Release
Proud American will be back after the first of the year with a well coordinated planned and well advertised release. Details are being planned now.