Ok, I think I figured this out. Maybe I'm nuts.
The key: the father
is the clown.
And so it reads like this to me (this is a rather direct analysis and I don't wish to offend so please keep a positive attitude):
(Show clown with burger)
Look at daddy. Look at all the fresh meat he's picking up all the time.
(Show stogie clown)
Isn't he disgusting? What a pig!
(Show clown with fruit)
If he were only "fruity"... (picking up fruit)
(Show family without father)
...think how great things would be without the dirty pig. (fun, fun, fun...more energy and better mood...more "fruit")
(Show guy jumping in water at sunset)
Look at him skipping and jumping about. ("dream body", "how you want to feel", by the end of this [sunset] you should be "wet" and feel
"penetrated")