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The government is launching a major inquiry into the possible harmful effects of advertising on children.
The probe, being announced as part of a wide-ranging 10-year plan for children, comes amid fears a commercialisation of childhood is fuelling social problems.
It will look at evidence of links between adverts and dissatisfaction, anxiety, eating disorders and drinking.
Children see some 10,000 TV adverts a year and recognise 400 brands by age 10, Children's Secretary Ed Balls says.
Originally posted by Cthulwho
I also hate those adverts that have really annoying catchy songs, they always stick in my head for days and drive me crazy. This would probably have a more adverse affect on children.
Originally posted by homeskillet
they've been doing studies on this for years. the problem is the wrong people are doing it. all the ad agencies already know what attracts people to whatever junk they are selling.
Originally posted by benevolent tyrant
Instead of studying the advertising industry and their effect on people, in this case children, we should be demanding a Congressional hearing on the social engineering and manipulation techniques that have been brought to bear upon the American people.
With tobacco advertising banned in many Western countries, cigarette manufacturers are increasingly targeting countries in Africa.
And more and more Africans are taking up the habit.
Nigeria's government says it has begun legal action against three leading international cigarette companies.
It is demanding more than $40bn in compensation over their alleged role in promoting underage smoking.
The companies concerned are British American Tobacco (BAT), Philip Morris and International Tobacco Ltd.
Originally posted by Extralien
you cannot localise this as just a problem for the American people.
Kids view an average of 40,000 ads per year—and many of them are for potentially harmful products. That's why the need for media literacy has never been more important, says a new, finger-wagging report in a recent issue of Pediatrics, the journal of the American Academy of Pediatricians.
It's known as advertising, but we may as well call it psychological warfare. Our entire society is a free-fire zone for nonstop commercial assaults. Everyone is in the cross hairs -- no matter how young. And quite a few professionals with formal training in psychology have enlisted in the never-ending war.
In the midst of "the sale of psychological expertise to advertisers to manipulate children for monetary gain," the signers add, "the profession does very little to protect innocent children -- the people it is supposed to help -- from the psychological cajoling and assaults that it itself helps to create."
Commercial advertising is about psychological manipulation. As such, the "better" an ad is, the worse it is. Whenever we forget that -- even for a moment -- we're in peril.
The increasing commercial exploitation of children is fuelling a rise in bullying, obesity and depression among Britain's youngsters, according to a recent study.
The National Union of Teachers warns that children must be "protected" against increasingly sophisticated marketing and advertising tactics that present "several levels of danger" to young people.
Celebrity endorsements, film sponsorship, magazines, posters and the Internet, are all encouraging children to eat badly, even though they know they should choose fruit and vegetables.