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The reason I label this film a “bait and switch” is because it takes knowledge that SBM has already developed, namely that it is possible to reverse type II diabetes with weight loss and exercise (indeed, these are almost always the first interventions suggested when a diagnosis of type II diabetes is made), which require a much healthier diet to achieve, and then makes the implication that reversal of type II diabetes can best be accomplished by Dr. Cousens’ raw food vegan diet. The Trojan horse is the co-opting by alt-med practitioners of the idea that diet can have a significant impact on controlling type II diabetes. Within the Trojan horse of diet lies the woo of raw “live” foodism, complete with the idea that cooked food is somehow “dead,” that “living food” is living because it contains enzymes that are destroyed by cooking, and various other mystical and pseudoscientific concepts about raw food, such as that it somehow contains a mystical “life energy” that is destroyed by cooking. True, in the movie, although Dr. Cousens does talk some about the concept of “living food” and their belief that cooking somehow kills food, neither he nor the other “experts” interviewed dwells on this concept, which is surprising, given that Dr. Cousens directed the movie. Instead, the documentary focuses on interpersonal relationships and, in particular, three of the original six who had such difficulty sticking to the plan.