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Ford's Global VP/Marketing and Sales, Jim Farley, said something both sinister and obvious during a panel discussion about data privacy today at CES, the big electronics trade show in Las Vegas.
Because of the GPS units installed in Ford vehicles, Ford knows when many of its drivers are speeding, and where they are while they're doing it:
"We know everyone who breaks the law, we know when you're doing it. We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone," he told attendees.
Farley himself then walked back the statement, saying "I absolutely left the wrong impression about how Ford operates. We do not track our customers in their cars without their approval or consent."
InverseLookingGlass
reply to post by gladtobehere
but position, velocity and the state of the car systems don't seem to have much commercial exploitation value.
I could be misjudging that last part, but I'm going with "who cares?" for now.
gladtobehere
When would one give their "approval" or "consent"?
InverseLookingGlass
reply to post by gladtobehere
The statement by the CEO of Ford is misleading. GPS is essentially a radio receiver in your car. There is no transmitter unless you have a cell modem on board and it's enabled (i.e someoune is paying the monthly service fee).
.
korath
If they don't supply the data to anyone, then what's the point of them knowing it?